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Thread: Marketing to businesses

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    Default Marketing to businesses

    I run a electronic repair business in NY. I have mainly been doing non business customers but I do want to start working for businesses. Is there a way to market to businesses that will actually help. I have tried marketing numeros times and I seem to get nothing out of it. Not sure what I am doing wrong. Any suggestions would be awesome!

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    Member Needs New Keyboard Array David Hunter's Avatar
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    So what is some of the marketing you have done?
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    I have tried Facebook and Yelp ads, there are groups that people ask for services on Facebook, and I always post to them, I have tried newspapers, website a also have business information posted all over the internet

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    Web Consultant Array Harold Mansfield's Avatar
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    Quote Originally Posted by Jetlabbelectronics View Post
    I have tried marketing numeros times and I seem to get nothing out of it. Not sure what I am doing wrong. Any suggestions would be awesome!
    Have you taken any courses or have any marketing experience? It's not the kind of thing you just wing it. There's a method to the madness just to even have a chance. No since in wasting money if you don't understand the basics. Take an online course to get an understanding of the basics. You can do one in a weekend, and there are plenty of marketing videos for free on your tube. Seth Godin is a good person to read and look for.

    You can't expect any marketing success until you are sure you have clearly identified your market ( just business people is not targeting), know how to reach them, how to speak to them, and are set up from top to bottom to lend credibility to what you are saying.

    It all works together. Can't just run ads on whatever, however and just sit back and wait. You'll be waiting forever.
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    Get interactive. Don't rely solely on advertising. Walk the streets and beat the bushes to drum up work. Talk to people. You never know who's standing behind you in the coffee shop and what they might be able to offer your business (or you might be that guy for someone else).

    Have you put on a pair of comfortable running shoes and visited these places to offer your services?

    Drop off a card at the front desk with a little brochure describing what you do and how it will benefit them. Leave it with whoever is there, smile and say "I'll check back in a couple of days/weeks (your choice) and if you happen to need our services in the interim, don't hesitate to call".
    Brad Miedema
    Fulcrum Saw & Tool

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    Quote Originally Posted by Jetlabbelectronics View Post
    I have tried Facebook and Yelp ads, there are groups that people ask for services on Facebook, and I always post to them, I have tried newspapers, website a also have business information posted all over the internet
    If you've tried all theses avenues and gotten zero response (especially Facebook groups where your target market is actively asking for your services) then my first thought is... your copy is not doing its job.

    Of course, I'm a direct response copywriter, so that's often my first thought in situations like yours (I guess it's like the old saying goes... When all you have is a hammer, every problem looks like a nail )

    If you'd like to show a sample from one of the ads you're posting, I'd be happy to take a look. Maybe I can point you in the right direction to make it better. I can't write the whole thing for you, but I'd be happy to give you some basic advice.

    I'd also need to know which types of businesses you're targeting (When it comes to marketing, there's a huge difference between big companies, and small Mom and Pop shops )

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    I will make some brochures and do what you said and see what happens. I have not taken any marketing courses. I will do that aso well. I have been trying to figure out a market, but it really isn't simple.


    For my business I fix cell phones, computers, audio equipment, etc. Basically anything electronic for at home customers and businesses. I don't see how you find a target market because everyone uses electronics now adays. Any advice on that?

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    Web Consultant Array Harold Mansfield's Avatar
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    Quote Originally Posted by Jetlabbelectronics View Post
    I will make some brochures and do what you said and see what happens. I have not taken any marketing courses. I will do that aso well. I have been trying to figure out a market, but it really isn't simple.


    For my business I fix cell phones, computers, audio equipment, etc. Basically anything electronic for at home customers and businesses. I don't see how you find a target market because everyone uses electronics now adays. Any advice on that?
    You can find some intro marketing courses on Skillshare. I posted a few a wile back here:Found another great online Marketing class by Seth Godin

    And here: Free Udacity/ Google Marketing course is a great place to learn

    Targeting is more than just a general "everyone who uses electronics". You want to understand more about your ideal customer. Male/Female, family, income range, geography, how they use their electronics..business or for entertainment and so on. It's little things like that which will help you develop the way in which you want to speak to them in your marketing and on your website, and how you may want to run sales and specials.

    If you're targeting purely based o geography, then you need to find a way to target the people in your area that you want. Even some basic marketing knowledge will help you start to look at your messaging differently, as other people see it.

    You have to remember that it's not about you. It's about them. Everything you like as it pertains to your business should be because you think it's what they want or are looking for.



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