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Thread: Are people still using simple printed flyers successfully?

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    Thank for the information about your previous business .
    I always use similar way of what we call card drops,these are like business card written on Headline which captures someone attention to send your message.
    i have used this strategy to promote my business whenever i go in bus,hotels,seminars,i give to everyone i meet on the waycard drop.jpg
    If you're Sick and Tired of X,Y,Y.Here is the one secret product that totally transformed my career in M L M! http://steps2earnmoneyonline.com

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    I had a pizzeria a few years back and found that flyers were still the best source of business. The other online advertising is great, but for small places it can get very expensive and if not done properly it ends up being a waste.

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    Any decent marketing campaign should be a mix of both traditional and non traditional forms of promotional/advertising materials. It is all going to depend upon you your target audience, your marketing budget for this sort of thing, and of course any existing trends in your company data. I would suggest surveying/polling your existent customer base after sending out any materials and asking your customers how they heard of you and/or how they prefer to be reached. A decent marketing department should be ontop of this sort of thing. If that is just not feasible, a consultant might be your best bet. Of course...lol.

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    Member Array idealsolutions's Avatar
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    Jon,

    I am a marketing consultant who is just getting into the game, relatively speaking. I have noticed that depending upon the business and the audience they are trying to reach with a particular mailer or print ad, this can still, be effective. If anything, this sort of multi channel approach should be able to support any online advertisements or promotions. Also, you can have fun with direct mail by doing things like having a promo with a deadline in the mailing that you need to go online and register for or "like" a social media page to participate in. This is a great way for getting people to opt-in and for building up a clients database which they can then convert to sales.

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    Last edited by vangogh; 01-10-2017 at 08:25 AM. Reason: removed self promotion

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    For things like gigs, markets, store openings, etc. I think flyers are great, especially when you put them in bars and cafes.

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    Printer flyers are somehow irrelevant to the digital world that we are in now. However, I know for a fact that many companies still use flyers to communicate specific information to their customers or to advertise.

    One market that I know still uses flyers are educational institutions. They still use flyers to ensure that their audience and customers know their registration dates for an upcoming new year or test(s) dates. Flyers are still useful for them because they are targeting audience specifically close to their Institution location, rather than a wider audience of the state for example.

    Event organizers also sometimes use flyers, especially for unique events that are targeted to small crowd of people. They need flyers to be handed because they know where the target audience will be, and they need to spread their information as wide as possible so that they can successfully process their event(s).

    Another point to state is that most flyers are more text-oriented which is less attractive to the eyes. If you want flyers to stand out and be a part of your ad campaign, make one that is more visual communicative rather than in writing.

    Good luck!

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    For certain sections of our broader target market (small business owners & sole traders) we've found flyers to be quite effective. For instance, leaving a targeted flyer for plumbers, electricians & other tradesmen on the counter of a hardware store has worked well. We put a discount offer on the flyer to help us track it's effectiveness.

    Another similar, or maybe slightly more advanced form of the same idea, is advertising on receipts. I'm not talking about the offers on the back of Tesco receipts, but rather printing on the bottom front face of the receipt just below where the total & obligatory 'thank you for shopping with us' is printed. Has anyone tried this & if so how did it go?
    I've co-founded a startup called Bookmemate!
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    Printed material is still relevant and will continue to be so for a while for at least the B2C small businesses. Take local restaurants for example, they're still big on using flyers. So are small mom & pop shop grocery stores, novelty stores and so on. Ad platforms like Facebook and Google have made ads targeting local areas, but you still can't use them for hyperlocal targeting the way you can use printed materials. Especially given that costs of online ads have gone up dramatically over the past few years.

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    Quote Originally Posted by John Blake View Post
    I've noticed that when attracting more narrow group of potential customers on your local market it can be beneficial no to discard traditional ways of marketing completely. I've got a friend who owns a small Spa, and to reach new clients she put some flyers in gyms nearby and many people found out about her that way. Neglecting Internet Marketing would be stupid in modern world, but we need to remember about more traditional forms to reach as many clients as possible and to be recognisable.
    You are right, although paper stuff never helped me. Not bussiness cards, or ad in the newspaper. But maybe because of the nature of my business.

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    Printed flyers still work. I check my mail box regularly and if I get an offer that suits my needs or peaks my interest, I definitely considering buying.
    These pretzels are making me thirsty.

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