Quote Originally Posted by annie_mclean View Post
What a good question!

I believe not having a website is a self-inflicted handicap. Not having a website is tantamount to allowing your competitors to travel by plane first class while you cycled in the same direction, on a long distance. You will probably not arrive at your destination. If you do, you will be too tired to reap any rewards. Even Governments of nations, with all the resources behind them, are now having websites. It's a 24 hour marketing machine. It's 'compulsory' you have one!
Of course I must disagree. Websites are not compulsory. They are simply a marketing option for many businesses. In some cases the site IS the business. For many others a website serves no real purpose. Your analogy is cute, but remember, some also travel by private jet.