All in one web business - have I got it right?
I've just launched a new business with a competition to win a website package as a lifetime deal. It's still early days but I'm wondering if I've got the package I'm offering quite right or not? Response to the competition so far hasn't been as high as I thought it would be. My website is: theonestopweb.com and the package is shown on the homepage, I'll summarise here too:
- WordPress Theme: A gorgeous WordPress website theme to suit you and your business objectives.
- Domain Name: Your chosen domain name for your business, such as yourbusinessname.com.
- Security: An SSL certificate to encrypt your website and show your visitors the green padlock icon & HTTPS URL.
- Website Setup: We'll set your website up for you, add all your content and set up any technical features.
- Business Email: Email @yourbusinessname.com to use through WebMail or your favourite email application.
- Professional Images: Access to quality stock images to make your website stand out and show your professionalism.
- Hosting: Fast and reliable hosting located in Chicago, London, Amsterdam or Singapore - 99.99%+ uptime.
- 24/7 Support: Around the clock support for your website from friendly staff who are hosting experts.
- Access to "The Vault": Our best guides, tutorials, videos and walk-throughs to take your business into the top 5%.
My standard list price is US$199 per month with no setup fees, but I'm planning on offering big lifetime discounts to the first group of customers through the mailing list I'm building from the competition.
I've worked in web design and marketing for almost 10 years now and although it's an extremely competitive market, I know there's a place for a company that provides all-in-one websites and business coaching for a fixed monthly fee, with no expensive setup costs. I'm just not 100% sure I've got the offer right. I would love some feedback please, if you take a look at my website, is this something that would interest you? If not, why not and what changes would make it interest you?
My approach is changing website design and business coaching from 1-to-1 to 1-to-many so it benefits my customers through better pricing and fast setup and me through not having to sell my time individually, also I'll have more free time to provide better videos and content to my customers which benefits everyone.
Finding the ideal price point is difficult and I'm not sure if I need to add something else to the offer to improve the perceived value.
My aim is sign up 100 businesses in 2017 and provide them with an excellent service and platform to help them hit the top 5% and be extremely successful. I just want to get the package right so it's a good fit for both my customers and me.
Thanks in advance.
I like your zeal, but your competition is strong. From web.com to Go Daddy to Squarespace a lot of companies are offering that and more for less, and it's too attractive for people who just need the basics. I'm in the same business and for me the niche is people who need more than the basics and technical services. It's a tough road starting out and what you're offering can be found cheaper, for free and some of it is included on most hosting packages.
For instance, "Business Email", not a big mystery anymore. $12.99 for a domain, and it usually comes with free email accounts. For $5 a mo. you can get Google Apps for business and get more email tools and apps than you can offer. For $4 per user mo. you can get MS exchange.
Stock images? I wrote a blog post last year that lists about 30 sources of free to use, HD images. Not a big mystery anymore.
Not trying to discourage you, just saying that you need to update to current times and offer things that people can't figure out on their own or get cheaper. Or target a different clientele that needs custom services, which are worth more money.
Thanks for the feedback Harold.
Originally Posted by Harold Mansfield
Yeah I agree with you and take on your points, where I'm trying to add the value to the actual tools - which can be found cheap enough, is putting it all together for them... so they don't have to do any of the technical setup themselves, and also by adding the members area... although at the moment until I have people who've used this and proven it works then it's hard to use that as a true difference maker.
I have genuinely taken a lot of time out to research the best companies and tools to work with so that others don't have to... so I know when I do get clients they will be happy with the service, but then I guess everyone will say theirs is the best so it won't likely help me attract clients in the first place.
I don't want to compete on price because the number of clients gets higher, the time I need to spend on each gets higher and therefore the quality time I can spend on each of them drops and therefore the value of the package drops. As you say there is a lot of competition and if I started competing on price then I wouldn't pay my bills.
I wanted to get away from custom work and selling my time, in favour of recurring revenue, which is why I'm giving this model a try.
I'll have a think on where I can add more value.
And I think that's your best position, as a consultant who can do all of the technical setup, building the best tools for the needed job. As in my case, if you try and package it as web design, you'll get clobbered by the other options now. You have to specialize technically.
Originally Posted by danny2305
I've kept things going as all of this started to change as a specialist offering tech support. Fewer people need me to build a website, but those with websites need me to fix them. I've all but stopped targeting new [small] business websites. It's a losing battle at this price point unless they want or need something more advanced than they can get with a site builder.
You can't compete on price in the general website field anymore. You'll get clobbered.
Originally Posted by danny2305
I understand wanting to create recurring revenue, but hosting as a side offering is not going to cut it. Very few of those clients who want to do what you're offering for the price when they can get that from Squarespace and Go Daddy for less.
Originally Posted by danny2305
There used to be a day that everyone HAD to come to people like us just to even get the basics. Now if you need just the basics, there are other cheaper options.
You have to target people who need more advanced services, or specialized technical support. AND use your skills to develop other revenue streams that don't depend on keeping individual clients to stick around from month to month, or sign a contract.
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