I write a bi-monthly column for an industry magazine and the topic for the September/October issue was how to get started in social media. I wanted to share this column here because I wanted to see what you guys thought about my advice. I think the biggest thing I wanted to mention was the first tip I gave, make sure that your customers are using social media before you spend time on it. A lot of times people start accounts without knowing if their target market even uses social media and then find they've wasted a lot of time as a result.
What is the number one tip you would give someone who was just starting out in social media?