I'm finding that unlike regular advertising where you just pay for an ad somewhere, whether it be a newspaper, magazine, TV, or radio social media advertising is a lot harder. You have to be proactive with it all the time. I find myself everyday logging into FB, Twitter and Linkedin to see what is going on and what I can retweet. I am constantly thinking of something to blog about. I am reading and commenting on blogs other people in my industry are writing.
But, what makes me think some of my efforts are paying off is that people are now asking me to connect to them on Linkedin. And they aren't just people who are new and trying to build their networks. They are people who are presidents or CEO's of major corps for products that my industy uses or companies that sells add ons for Intuit.
I have been able to start conversations on Linkedin that keeps a discussion going. One of my blogs was retweeted several times. And two of my blogs were linked to in someone else's blog.
On one of the groups on Linkedin there is a like exchange going on where you like a page and they will like your page in return. I have been liking some pages, if I really like them and I write a note on the wall about whatever their service or product is and ask them to follow my blog. (BTW - if anyone gets a chance, I only need one more person to verify that I am the author of my blog - my facebook address is listed below).
Seems like it takes me all day long to do all this. But, I actually like doing it. Is there anything I'm not doing that I should be doing?