Read this today from E-Marketer Daily and thought it was both interesting and relevant to a lot of the discussions that we have and around here on Social Networking
The June 2010 survey found that, while a few companies at each stage of experience with social media marketing did have a fully integrated strategy, it wasnt until companies had been working in social media for at least two years that even a quarter of respondents had fully integrated their programs into their business model. And integration was more common than more basic coordination only among companies that had used social media for at least three years.
Source: Is Social Media Marketing Integration Years Away? - eMarketer