Ways I can improve

[vangogh]

You have to have content before you can drive traffic to that content. It really has to come first. When you create content you're not just writing a few words down on the page, but thinking through the marketing too and how your content will appeal to visitors to your site.

Facebook can work. So can ads in the newspaper and magazines. Each is just another marketing channel. Success with any will depend on a number of factors. Are the people you want to reach spending time in those places? Are you willing to invest the resources (time and money) into learning how best to reach people through those channels? Can you craft a message that makes people want to take action?

A letter to existing customers is good. You already have a relationship with them. I wouldn't think of it as a sales letter though. Just think of it as a friendly lettering wi the holiday gift, but make them visit your site to get the gift. It could be something they download. Once at your site some of your customers will probably spend more time on the site and possibly buy more.

With the content try to find some sites that are in similar industries or doing something similar to what you're doing. Spend 15 minutes on their site and write down what pages they have and what's on those pages. After you visit a dozen or so some patterns will emerge. You'll find certain types of content that they all have that you probably need to have to. It can also bring to mind things they aren't included, but you could, which could lead to an advantage for you.

Also search social media sites around your topic. See what people are asking for and see what they're complaining about. Doing that can also give you good ideas about things you should do and include on your site.

[KristineS]

Driving traffic should probably be a secondary concern at this point. You don't really want to start pulling a lot of traffic to your site until you have a site that can convert them. While you've got a good start, I'm not sure you're all the way there yet. Your first goal should be creating a site that can convert visitors into buyers, and then you can worry about how to get those visitors there.

That said, all the methods you listed earlier may well be good methods to bring potential customers to your site. That really depends on where you target market is online and in the "real" world. You need to figure out who you want to target and then where those people are to ensure that your message reaches the right audience.

[KMcVey]

I second that the gift is a good idea. It's good that you are thinking of your existing customers while trying to create new ones.
When I read through the main page there seemed to be a lot of repetition in the words you have used. By using synonyms you can add relevant key words while improving readability.

Good luck

[vangogh]

Gifts can be a great marketing tool. They remind your customers you're still there and they naturally improve how people think about your brand. As long as you aren't going broke with the gift itself there's a lot of upside.

[Georgias Gifts]

I looked at your site. It is pretty bare bones right now. A couple of thoughts I had-

your home page reads more like an "about us" page. Why not put the covers of your 2 catalogs on the home page and let people click on the art to go to the catalog pages. I saw a 'super special" on one of the pages. You could feature those items on the home page for interest. Pull out a few items like that to showcase what you have to offer.
Or have a Best Sellers list.

Just some ideas to think about.

[JacobBergeron]

Thank you everyone for all the tips and advise. I was able to take quite a few notes away from your feedback. I feel confident I will have a much more effective site after making changes, additions, and simply tweaking some things based on your responses and for that I am grateful

[JacobBergeron]

Is there anyway to customize the current theme I am using? I am looking to edit the spacing between the header of the pages and the actual text on the page. Just a side question really, if I can great and if not it's not a huge deal.

[vangogh]

Are you hosting WordPress on your own server or is your site on WordPress.com. If it's the former then you want to find the css file for the theme and adjust it. If the latter I'm not sure how much control WP.com gives you to edit the theme. You might not be able to, but I don't work with the .com side so I'm not really sure.

[JacobBergeron]

Hmm..I will look into it, I am not sure. As far as I know my site is not on wordpress.com.

[JacobBergeron]

I have figured the spacing issue out to some extent and I a making progress with the suggestions that where made to improve my website. Thanks all for your time!