The biggest thing I've learned about networking is something similar to what Frederick said, you have to be there for the connection, not for what you can get out of it. That applies whether it's a bunch of humans in the same room, or a bunch of humans on Facebook or Twitter. The minute it becomes all about you, your needs or your business, you've lost your audience and your chance to make connections that could be beneficial. Any kind of networking is usually about playing the long game. You have to look at it like you're planting seeds for trees that might sprout long after you've moved on.
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