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    The guys above have already offered really good...

    The guys above have already offered really good advice so I am going to need to be picky in a constructive way.

    “In this issue” – Which issue is this? Is there an archive of previous issues?
    ...
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    You may want to check with your insurance company...

    You may want to check with your insurance company before trying this but instead of advertising in boutique hotels / restaurants how about placing products in them, the location gets free use of some...
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    I agree with vangogh, too much is trying to...

    I agree with vangogh, too much is trying to happen on the back of the card making it look cluttered and unbalanced, the red font used for 'certified and background checked' draws my eye a little too...
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    Multiple personalities

    Do people apply different styles to the different networks they are on?

    Displaying a consistency to language and style is obviously important as how and what you are doing is probably a driving...
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    So I suppose that a certain amount of it comes...

    So I suppose that a certain amount of it comes back to the old saying that 'people buy from people' and building the initial trust relationship in a non-sales pressured social environment works as...
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    This is a fantastic piece of advice and I imagine...

    Researching and knowing your market and how they communicate is key.

    This is a fantastic piece of advice and I imagine gets forgotten in the fog that can sometimes get created around the "well...
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    Maybe I should have read this thread before...

    I don't mind when people try to figure out the ROI of social media, but it falls into a part of the process that's really hard to measure. I'm with you that it's more about building relationships....
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    What measures are people using?

    I was just wonding what measures others are using when it comes to justifying the investment in social media to employers?

    Do people go for just the basic 'like's and followers, etc, or...
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    As KristineS points out if you don't already use...

    As KristineS points out if you don't already use TweetDeck then it's really worth checking out, not only can you build lists but it's great console to see what's trending, any mentions you have had,...
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