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I am Kindle Murphy and I am a graphic designer. I help businesses with their visual communication; signs, brand identity, advertising materials, packaging, business form layout, packaging, etc...
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Just my two cents.
I had a friend who owned a convenience store and she was miserable. The profit margins were razor thin and it was very labor intensive. Just sayin'.

I have always said... if you can sell a decent looking dresser for $80 at a profit somehow... you could sell a million.

Anyway, like the vangogh said... you should definitely should have a nice...

I have been researching this myself. Pay-for-click is complicated, but I think I've found that Facebook is more effective.

I've been listening to podcasts about the subject and that has helped me.