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I'd like to step back a little and stop thinking about whether $200 is enough or not for marketing and if Google is better than Facebook, etc. First, you need to figure out what's the lifetime value...

I'd first start by defining your budget in terms of both time and money. How much time do you have for marketing and how much money you can spend? How is your book keeping business different from...

Yelp, just like Google SEO, etc., is tricky and involving. Before investing any time and money, you should seriously ask what it's worth in short and long run. For example, you will end up having...

Not sure what your business is and how big it is, so it's difficult to answer. I'd suggest checking out various local meetups and forums in your business domain. Like someone else has mentioned -...

All great points. One thing that I'd suggest is that don't forget to ensure you put proper tracking in place. With online, it's much easier to track conversions, but in case of offline this can...