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These days, unless you’re refreshing your website every two years, it’s easy to look outdated. I know that regularly coming up with funds for a redesign is a challenge – I guess the priority lies in...

I’m a huge advocate for blogging. However, I suggest you be careful with the content you are producing. If you’re only going to promote new products and site updates, that’s more ‘company news’ – not...

Hi Owen. It’s great to hear your motivation re starting a new business. However re SEO, if there was a straight answer to what contributes to high rankings, everyone would be doing it – and ranking...

Hi Harold. I definitely recommend designing for the user in mind first, with SEO as a consideration only. Ultimately, it’s the online experience that people will remember. The content should read...

Having a blog on your website is better for SEO than having a blog on a separate platform. However, if you decide to continue posting on a separate platform, try to incorporate lots of relevant...

In a highly competitive marketplace, advertising will only get you so far. I often like to remind business owners and entrepreneurs that retention is easier than acquisition; therefore I suggest...

Guest blogging may not have the same influence on SEO as it used to. But ultimately, guest blogging is a great way to enforce your authority within your industry. Share your opinions and expertise...

The wording of your ad is really important. It’s what draws someone in and motivates them to click. Figure out what is your goal (i.e. direct calls or a click through) and then optimise the copy to...