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Thread: Is guest blogging still worth it?

  1. #11
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    Guest blogging may not have the same influence on SEO as it used to. But ultimately, guest blogging is a great way to enforce your authority within your industry. Share your opinions and expertise and gain a reputation for being a thought leader in your field. Blogging (unless the content is poorly written) is never a waste of time!
    NATALIE KHOO
    Web Content Strategist and Copywriter
    http://avioncommunications.com.au

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    Quote Originally Posted by KristineS View Post
    I never thought of guest blogging as building backlinks - I thought of it as more about reaching a new audience and riding (a bit anyway) on the coat tails of someone who already had credibility with that audience. It's kind of like being introduced to a group at a party. The person who introduces you is already a known quantity and they're telling the others in the group who don't know you that you're worth a bit of their attention. Of course, once the introduction is made, it's up to you to provide the quality content that proves you're worthy of notice, but guest blogging gives you a bigger window of acceptance.

    I think the value of guest blogging also depends on where you are in your career. If you're just starting out, getting introductions from better known people in your field can be immensely valuable. Once you're established, guest blogging probably is done more to promote a specific project or maybe as a favor to the blog owner. Part of guest blogging is building connections, and that has value all on its own.

    The big thing to remember is to evaluate every opportunity to guest blog and figure out if what you'll get out of it is worth the time you'll spend.
    You're quite right, KristineS, on everything you said above. And all of those benefits are how guest posting started and became popular in the first place. Then SEO/linkbuilders figured out that you could put backlinks into your guest posts (or for your clients) and guest posting has become synonomous with "link building" (and all of the negative connotations that go along with that). That's why you'll see people asking questions like this thread and posts about "Is Guest Blogging Dead?" etc, etc...

    Thanks to the FUD that Google/Matt Cutts spread about guest posting, many blogs and bloggers think they'll get in trouble if they participate in it. And if you're doing it the wrong way you certainly could get in trouble (like with any link building tactic), but if you're doing it the way you described people shouldn't have any problem and should see a lot of benefits from it.

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  4. #13
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    From my experience guest blogging still works

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    Quote Originally Posted by tmcmahon View Post
    Thanks to the FUD that Google/Matt Cutts spread about guest posting, many blogs and bloggers think they'll get in trouble if they participate in it. And if you're doing it the wrong way you certainly could get in trouble (like with any link building tactic), but if you're doing it the way you described people shouldn't have any problem and should see a lot of benefits from it.
    The nature of marketing is to find and exploit opportunities to sell products. There will always be some group of marketers who understand how to take advantage of stuff non marketers have created online and off. There will always be those marketers who are not doing it "the right way". And anyway, who determines the "right way" Google? It's not really a judgement call, it's all just opportunities of greater or lesser degree, more or less money, and higher or lower risk.

    A lot of this is semantics. "Guest Blogging" has really turned into a term that connotes marketers producing (less than high quality) content full of promotional (to put it mildly) outbound links for websites that don't descriminant between quantity and quality. So when one uses the term "guest blogging" today, they might as well be using the term "spamming" and no matter how you cut it, Google is going to be trying to track it down and kill its influence on the search results.

    On the other hand, if you ask whether or not it is of value to write for a blog that carefully curates its authors and topics and has learned how to properly (according to Google) link out to exterior sites, there is still a lot of value in that, yes there is. You may have to be of the old school, however, to recognize it.

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    People seem to forget that guest posting isn't all about gaining a link, especially as they will more than likely always include nofollow links. By writing a guest post for an authoritative site in your sector where you will be in front of hundreds or even thousands of potential customers interested in what you offer, then yes - of course it's worth it!

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    I just think guest blogging is still a normal way of building backlinks even many people said it's usless ( even Matt Cutts), like what he said before no-follow links were not helpful for ranking but many people still believe it does. Never think about it would too spammy but just keep it trying that's ok.

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    It depends on how you are doing it. If you are doing quality guest blogging on relevant websites and posting unique articles then that would be great otherwise bulk submission of guest blog can create problems.

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    No matter which SEO related guru you speak with, they will all tell you that guest posting is one of the best ways to increase your organic rankings. It is also a good way to gain organic traffic on your site. However, there is a lot of hard work that goes into it. You have to approach multiple sites, write emails to them, send them samples and then wait for weeks or sometimes months for a reply.

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