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Thread: Are design and content more important than SEO score?

  1. #11
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    The simplest way I can put it is this;

    SEO = Getting people to your site(i.e ranking higher, be found, etc...)
    Design & Content = Turning these visitors into customers.

    It's not as important getting people to your website, if there's no conversions or lead capture. I would sort out the Design and Content first, then worry about SEO later.

  2. #12
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    You will have nothing to promote without content and design and vice versa content and design without proper SEO optimization won't bring the expected profit. So we must try to keep everything perfect!

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    My thoughts on this question would be: Is it better to have 10,000 visitors a day and no one buys the goods and services or 20 a day that converts 18 of them to customers. The object is to promote and sell whatever your wanting to promote and sell. Of course if no one can find you that too is a problem but the odds are if you have a site that is well designed, presents your case well and makes a compelling reason for people to buy that as long as the basics of SEO are followed people will find you.

    When I have done my sites I did pay attention to what I felt would rank me ok but paid a lot more attention to giving my visitors the information to make an informed decision in a compelling way, to portray us as a company that is easy to do business with and to make contacting us easy. It seems to have worked for us.
    Ray Badger, Turbo Technologies, Inc.
    www.TurboTurf.com www.IceControlSprayers.com

  4. #14
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    There is no site out there can follow every SEO rule on each single page and no one would knows rules of Google completely. But for SEO, of course design and content are very important. a mobile-friendly design will beat a non-design site without no doubts, good quality content will bring you more traffics and keep your visitors there, If you are focusing on how to build your site " beautiful " as your own mind but overmiss the rules, I believe your site is hard to rank well.

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    Hi Harold. I definitely recommend designing for the user in mind first, with SEO as a consideration only. Ultimately, it’s the online experience that people will remember. The content should read well and resonate, not just be stuffed with keywords. Even if you succeed in driving traffic to your site, if the design, content and overall user experience is second-rate, you won’t convert – and coming from someone who strongly thinks that SEO shouldn’t be your only marketing strategy, I think conversion is what matters most.
    NATALIE KHOO
    Web Content Strategist and Copywriter
    http://avioncommunications.com.au

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    Which is more important, SEO or content. And the answer is ....... it depends. The biggest factor is how important is Google in getting people to your site. First, I'm going to limit the topic to comparing sites with good content and excellent SEO vs sites with excellent content and good SEO. I think it is a given that sites with either poor content or poor SEO are not ideal. So if your site depends on Google in a large part for traffic and you are competing against many other sites that do the same, SEO is very important. It maybe even more important that excellent content. However, if you site relies more on other sources for traffic, content would be more important.

    Think of the website for a major university. SEO really is a minor consideration if the main search phrase used to find that site is [state name] State University or University of [state name]. That site is going to come up no matter what. So you can forgo a lot of SEO to make for a better user experience.

    However, if you are joe plumber and you want your site to get traffic in a major city, you SEO needs to be near 100% perfect. You need to be at the top of that list of several hundred other sites, or it's just not worth being there. Your content can be a very simple, this is who I am, this is how I can help and this is how to contact me.

    Quote Originally Posted by Harold Mansfield View Post
    Other people believe that Google has to be pleased on every page like some ancient Volcano God,
    So do you like it would help if i stopped by Google headquarters and places a fifth of liquor at the door. That's what they do in Hawaii.
    Last edited by nealrm; 05-16-2016 at 02:34 PM.
    HouseView™ - The leading real estate site for South East Missouri. Follow us on Twitter @HVOL.
    Jackson MO Real Estate, Cape Girardeau Missouri Real Estate, Festus Missouri Real Estate

  7. #17
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    In some cases, I see that the content is very important, helps to rank low competitive KWs very quickly and easily. 3 months ago, I built a niche site with low competitive (800-1000 searches/month and great copy writing content, yeah without links building, all of them spot to page#2 and bring me around 80$ per month, it;s not bad. Content is king

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    You can also argue that what's the point of having a fantastic looking website if no-one can find it? They both have to be done together

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    Content is really important for optimizing your website. When I had to make a website for my business the specialists told me: Make strong content, we will do the rest. Of course I followed their advice but it wasn't enough. If you want to get better positions in Google you need good seo. At first you can do it on your own. You can use Social networks to promote your website. They have user friendly advertising platforms so it will be easy for you to manage your pages and advertisings. To be honest I also don't understand much of seo but I found good sources of information on the Internet. You can read the beginners guide to search engine optimizations of moz.com. Also you can follow the blog of hubspot.com. Once you do all this and your website runs well you have to maintain it - with new content, with audit, like website code security testing, html seo analysis, rating and link building (source: webexperti.com). If you aren't able to do this than you can ask for help your friends or even specialists in this area.

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