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Thread: writing really good content vs hiring an seo company?

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    Default writing really good content vs hiring an seo company?

    I've heard people say they dont do any seo because they just put up really great content with relevant keywords. However, i've heard some companies get good results building links. What is your experience?

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    Quote Originally Posted by veritasvisions View Post
    I've heard people say they dont do any seo because they just put up really great content with relevant keywords. However, i've heard some companies get good results building links. What is your experience?
    What does your own link suggest?
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    My link suggests ways to bring traffic to your website. How is that relevant to my question Harold?

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    Quote Originally Posted by veritasvisions View Post
    My link suggests ways to bring traffic to your website. How is that relevant to my question Harold?
    You're asking about link building, content marketing, as it pertains to SEO, meanwhile you have a link that proposes to inform of 3 "New" ways to bring traffic to your site.
    I'm just proposing that it seems like you already know about these things because you're promoting ways to get website traffic, and that maybe you can get your own discussion going by sharing your own experiences compared to what you're suggesting in your link.
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    I'm figured Harold's question stems from your sig touting ways to bring in traffic yet you're asking about SEO.

    If your intent is simply to compare notes on what the professional SEO people here will have to say on the topic, good SEO always involves useful content that real people will want to interact with. If you're hiring a writer for web content, it's highly advisable that they know both SEO and online user behavior. The web is not like other forms of writing.

    Your question about link building invites all kinds of trouble. The methods of link building quite often involve spam. We get all kinds of "link builders" here but the members either never see their sludge or it gets quickly deleted. I've had many instances with new clients who got burned by so called SEO experts and discovered that the link building tactics used were highly detrimental to those clients and their reputation. That kind of spill is not easy to clean up. Let the buyer beware.

    Taking this back full circle, legitimate link building involves great content. Create content people will want to link to and a lot of your link building happens naturally. Just be prepared that some people would rather steal it than link to it. When you have great content it's only a matter of time before someone helps themselves and tries to make it look like they created the content themselves. Fortunately, Google knows the original source and the thief will never rank for their stolen content. They're getting the lack of benefit their misdeeds deserve.
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    Quote Originally Posted by cbscreative View Post
    I'm figured Harold's question stems from your sig touting ways to bring in traffic yet you're asking about SEO...

    Your question about link building invites all kinds of trouble. The methods of link building quite often involve spam. We get all kinds of "link builders" here but the members either never see their sludge or it gets quickly deleted. I've had many instances with new clients who got burned by so called SEO experts and discovered that the link building tactics used were highly detrimental to those clients and their reputation. That kind of spill is not easy to clean up. Let the buyer beware.
    Yes, this is exactly my point.
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    Content with good quality is important. It should provide value or information on topics people are searching. Keywords play a part in that or to the SEO people they refer to it as "On Page SEO". The link building would be what they call "Off Page SEO". Depending on how competitive they keyword or keywords you want to rank for will determine if and how much linking is required.
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    I'm figured Harold's question stems from your sig touting ways to bring in traffic yet you're asking about SEO.

    If your intent is simply to compare notes on what the professional SEO people here will have to say on the topic, good SEO always involves useful content that real people will want to interact with. If you're hiring a writer for web content, it's highly advisable that they know both SEO and online user behavior. The web is not like other forms of writing.

    Your question about link building invites all kinds of trouble. The methods of link building quite often involve spam. We get all kinds of "link builders" here but the members either never see their sludge or it gets quickly deleted. I've had many instances with new clients who got burned by so called SEO experts and discovered that the link building tactics used were highly detrimental to those clients and their reputation. That kind of spill is not easy to clean up. Let the buyer beware.
    Well, i suppose that makes sense. My link, if you opt in, simply talks about new ways to generate traffic to your site that have nothing to do with seo. Even so, it's always okay to keep learnig and asking questions.

    The main reason i am asking this is that i may hire a company called Boostability. They are recommended by Neil Patel. The sales rep tells me that they have many clients that have huge authorities in my industry that can help me rank by creating links from their sites to mine. On the other hand, I hear many stories of sites that have high rankings simply because they have good quality content with relevant keywords. I mean some of these sites completely dominate just with content. So i am deciding whether to spend money on Content or hire boostablity to get rankings using links.

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    Quote Originally Posted by Harold Mansfield View Post
    You're asking about link building, content marketing, as it pertains to SEO, meanwhile you have a link that proposes to inform of 3 "New" ways to bring traffic to your site.
    I'm just proposing that it seems like you already know about these things because you're promoting ways to get website traffic, and that maybe you can get your own discussion going by sharing your own experiences compared to what you're suggesting in your link.
    Sure, I may start another discussion on that.

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    I'm playing devils advocate here.

    Quote Originally Posted by veritasvisions View Post
    The main reason i am asking this is that i may hire a company called Boostability. They are recommended by Neil Patel. The sales rep tells me that they have many clients that have huge authorities in my industry that can help me rank by creating links from their sites to mine.
    What else are the supposed to say? This is a standard pitch by many SEO companies. My advice would be to run as far away from this specific promise as you can. Even if true, and even if posting links on these mystery sites helps you in any way, it only helps you as long as you keep paying to be linked on those sites.

    Instead of building your own marketing profile, and generating your own traffic and recognition online, you'll be hostage to being a part of someone elses.

    A good rule of thumb to always remember is that there are no shortcuts online, and strive to have your own, and make your own way.

    If I'm going to pay for links, it's going to be on well known industry related, or review sites, or maybe even running ads. My own stuff. Not an SEO company's websites.

    Quote Originally Posted by veritasvisions View Post
    On the other hand, I hear many stories of sites that have high rankings simply because they have good quality content with relevant keywords. I mean some of these sites completely dominate just with content.
    There's more to it than just that, but yes you can do it yourself. It's not easy. Creating good content that people actually want to read and promoting it so that it is seen is very, very hard and takes time to build credibility. But (outside of advertising) it's the only way. Paying someone for shortcuts doesn't last long. Learn to do it yourself, put in the work and the time, and you'll be able to help yourself for the life of your business, AND at least by learning you'll know what to look for if you do hire someone in the future.

    Trust me, "we'll put your link on our mystery high ranking sites that may or may not have anything to do with your industry, may or may not even be in English, using methods that we can't divulge and may or may not be accepted by Google", is not the way to go. I don't care who recommends it. I'd actually stop listening to that person and anyone else who tells you the way to internet success is to pay them to put your link on "authority" sites. Actually as soon as anyone utters the words "authority sites" in the same conversation as SEO I stop listening.

    How does every SEO company seem to have this huge list of high ranking industry related "authority sites", regardless of what industry you're in?
    Can you quote me anything from Google about what an "authority site" is, and how they determine such a designation?
    Why not strive to be your own "authority" site? That's where real success online comes. Being the source, not piggybacking someone elses.

    JMO of course.
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