what is a good way to make the advertisement for my business

Dear friends, I am a newer here, and hope that we can talk each other about the business, I own a 925 sterling silver jewelry store at alibabaexpress. I want to let more and more people know my store, how to make it? Can you give me your advice?

Welcome to the forum.

Well, the first thing is to put your business website link in your signature. Then join the discussion / contribute. You can post your website in the "website reviews" section and ask for opinions on it.

Have you sold any jewelry anywhere?

What have you tried so far?

Have you tried giving out promotional items to advertise your business?
Promotional products are a good way to let more and more people know about your store.

for a jewelry store the first thing that comes to mind is Radio...i hear them constantly on the radio....it must work since ive heard some of them for 20 years now

Since you're using Alibaba Express, I'm going to assume you're looking to do large quantity production jobs in the long run. If that's not the case, you may be using the wrong venue to start your store. Alibaba Express is good in that it gives jewelers/retailers a central location to find their foreign wholesale suppliers, but the problem is you have to stand out amongst your peers. Currently, your products will be fighting with the listings of 450,000 other "925 silver" products. Since you're currently in mainland China a sales trip visiting jewelers is probably out of the question. Probably the best thing for you to do is start doing online searches for independent jewelry stores in major metropolitan areas around the world and approach them by email about carrying your items. Give them your preferred method of purchase, i.e. direct order to you, go through Alibaba Express, etc... Make sure that you give them enough information so that they can contact you. You're going to need one of two things to get them interested. The first is high quality, appealing items. The second is an attractive price that leaves enough room for them to make a profit that they will put it in their showcase.

I believe that I found your store (aliexpress.com/fm-store/904148). I'm not sure that you're work is high end enough yet to attract the independent jeweler (hard to tell from the pictures, but some of them look like items I would expect to see in a teen fashion accessory store like Claire's.) I'm pretty sure that you don't currently have the scale you need to get into a large retailer. One other avenue you might consider are Independent Christian Bookstores. You have a number of nice religious designs at a reasonable price that I could see doing all-right in such a setting.

If you have the capital, I would set up a PPC campaign on AdWords. Get the word out there and start making some money. Only people who don't believe in their product are hesitant to start with AdWords. You can do two things at once 1) Spread word of your brand 2) Make sales.

Hi,

Built an e-commerce site, some squeeze pages to capture email to build a list of targeted prospect, give a way free gifts or e-Books with some links to your products, grow your list and market to them.

Good luck

John

SEO your site but make sure to use the right keywords in order for you to target your preferred market. Aside from that, if you can try to at least offer something new to your visitors like a discount coupon, freebies, poll and etc. so your site visitors will have a reason to come back to your website.

I've done a lot of marketing for my business (both local marketing and nation-wide) via Craigslist. People think Craigslist is a bunch of hobos selling old couches, but the truth is even big businesses utilize it to market, sometimes even dedicating a full-time position just to market on Craigslist.

A few tips I would suggest:
1- Before you create your posts, search your competition and similar products/services. Evaluate what they are writing for their headlines and how they write your ads. Then brainstorm ideas to make your headline really, really stand out.
2- Don't post more than 3 ads per day
3- Make each headline original and different than the other ads.
4- Generally, I find better success if I DON'T put my website link in the ad but rather try to get the customer to contact you for more info, either by responding to the ad via email or calling your phone. If you can speak to the prospect, you will nail the sale much easier than just sending them to your website.
5- Make the ads short, sweet, and right to the point. Don't give them ALL the info. Instead, make them DO something for more info, like respond to the ad to find out more.