Where Would I Advertise IT Educational Products At?

[KingHippo]

I've never done any "real advertising" before. I have IT educational products almost ready and I need to think about how I'm going to advertise. Also, I'm not too familiar with how much I need to spend to advertise. My products are only going to sell for around $49 - $99 each. Can someone point me in the right direction? Has anyone used Google Adwords successfully?

[Steve B]

Google adwords has worked very well for me.

I think more details about your product would help get better answers for you. Are you interested in selling locally, nationally, internationally? Is it software? What is your target market - kids, adults, small business owners? Do you have a website already?

[Watchdog]

The adwords set up is "trial & error" you have to choose the proper keywords to be successful and keep it affordable, you need to set up a budget which you'll set up anyway for advertising - an advantage is that you can set your daily limits too. So if you set up 300.00 per month, I think you can choose to only use 10.00 of it per day...sounds easy to me, you just ahve to get the right keywords so it becomes efficient and effective advertising.

I stopped using adwords a few months back, as everytime I turned around I had to pay more for the keyword I wanted to use. But then again, I was on a shoestring budget and the "fraud click throughs" hype was going around so I just dropped out of that...

[vangogh]

Who's you're market? Are you products geared for newbies or IT professionals?

AdWords is definitely one way you can advertise. It'll come down to managing your campaigns and choosing appropriate phrases to bid on. It's still similar to what you need to do even if you don't use AdWords.

Figure out where your market spends it's time and be there. If your market is IT professionals they probably are spending time online and reading industry magazines, etc. If your audience is newbies they'll be spending time in different places. They may not even be online so much since they are newbies.

Where to advertise comes down to understanding your market and knowing where they spend time and what media they consume.

[KristineS]

Vangogh's advice is exactly right. The first thing you need to do is figure out where your audience is and how you can be in those places. If you're advertising where your audience isn't, you're just wasting your money.

I don't think there's ever a "need" to spend number for advertising. The best way to determine what your budget should be is to figure out how much you can comfortably spend and then determine how much of what you bring in will be allocated toward advertising spending. Be realistic about this. If you plan to spend too much you could put yourself out of business.

Also, keep in mind there are some low or no cost ways to help get the word about about your products. They may not be as fast as a huge advertising blitz, but sometimes slow and steady wins the race.

[Watchdog]

Originally Posted by KingHippo

I've never done any "real advertising" before. I have IT educational products almost ready and I need to think about how I'm going to advertise. Also, I'm not too familiar with how much I need to spend to advertise. My products are only going to sell for around $49 - $99 each. Can someone point me in the right direction? Has anyone used Google Adwords successfully?

What exactly is your IT product. Write an article / blog about it on our new MyShopPass.com (it might not seem busy yet, but it's a pretty sure bet in time)

Another new site I seen that might help out is ActionsTalk - it's all about new start ups...

[KingHippo]

Originally Posted by Watchdog

What exactly is your IT product. Write an article / blog about it on our new MyShopPass.com (it might not seem busy yet, but it's a pretty sure bet in time)

Another new site I seen that might help out is ActionsTalk - it's all about new start ups...

To be more specific, the first product I made is a video tutorial DVD for HTML.

[mortgage loan]

If you are planning to run your campaign for short time than i must suggest Google adwords,
For long term go for SEO.
My SEO guy has managed very well my both campaigns, in staring i need help of adwords but with time he brought very good results for my websites and now i am feeling lucky about it.

[Paul Elliott]

King, what problem/s do you solve for what persons in the IT field?

Those should be the fundamental answers to obtain before looking into the other issues.

Paul

[KingHippo]

Originally Posted by Paul Elliott

King, what problem/s do you solve for what persons in the IT field?

Those should be the fundamental answers to obtain before looking into the other issues.

Paul

I solve the issue of "Oh my god, I have to read another boring, complex 1000+ page computer book in order to learn <insert technology here>." By watching my video courseware, you can learn in 3 - 10 hours what you could learn by spending weeks or months reading books.