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Thread: Should I be nervous?????

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    Member Wearing Out Keyboard Array HumaneHosting's Avatar
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    Quote Originally Posted by mscuasay View Post
    If you will be developing in Wordpress, I suggest looking into DesktopServer which allows you to host the WP site locally while you develop. You can maintain however many versions you need. You can deploy straight from your local to production when you're ready. It does work with Dreamweaver but I have not tried that feature. If you can, build out the full site with the same URLs as before. Deploy to staging once the new site is a complete mirror of the old such as the metadata. Run an SEO audit on the staging site to catch errors and make corrections before going into live production. Fix and improve. Test on staging again.

    Perhaps, you can install WP as a subdomain or a completely new domain for use as a test/staging area. Specify in your robots.txt file to not crawl through it. Set a site or directory password to limit access.

    Google will be changing their search algorithm this July. Google says that the change won't affect a lot of sites only the slowest. However, any change is bound to affect page ranking in some manner.

    Just some ideas I hope may help.
    Personally I prefer the subdomain to "production domain" method. As it verifies that your test website will act similar to your live version given that they would be in similar conditions.

    As most providers allow you to create at least one subdomain in addition to your main domain this shouldn't occur any additional expenses. Unless your "production" website is almost at "full tilt" and/or your test website still need to "idle" some server resources.
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    updating your site shouldn't have negative effects on traffic at all. In fact it should be quite the opposite. BUT.... if the majority of your business is repeat customers we often find that the change in topography can create a bit of churn. 80% though? Any other insights you can add to this?

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    Member Array PolarBearBob's Avatar
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    Mr. Badger

    With all due respect, a 3:46 minute video, I'm in an industry of mechanical marvels and machines as are you. People, especially newer brands of people simply don't have the attention span for something that long. I'd get your product video down to 30-40 seconds and have it play as soon as the home page comes up. The static shots of the internals can be added to text regarding the quality of it's construction. As a potential customer I'd want to see it starting, loading the straw, shooting the straw and the distance it can deliver it. In your text are things like motor spec's, fuel capacity, run time, maintenance required, parts availability, dry weight etc...

    I want to see and hear that machine working immediately, loop your video clip so your customer doesn't have to button anything until they are ready to buy it. I'd go a step further and post your base price, people want to know what something costs and they want to know it now! That's my two cents worth, from an old photo/video guy. FYI, a video shot with a High Def camera rather than a cell phone is a far more appealing image (use a tripod). Also an under-bed of audio "Calling to Action" message while the video is playing wouldn't be a bad idea either.

    For what it's worth.
    PolarBearBob

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    Rockin' the Casbah Array Harold Mansfield's Avatar
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    Quote Originally Posted by CenterStageSocial View Post
    updating your site shouldn't have negative effects on traffic at all. In fact it should be quite the opposite.
    Actually, if you're changing copy, page titles, SEO, and taking away or adding new pages and URLs it certainly will have an affect on your traffic. New copy gets re indexed, removed pages fall by the wayside taking any traffic with them, and possibly creating 404 errors for the old links that haven't fallen off or redirected.

    The good news is that the new content does get indexed and if the changes have been for the better you should improve upon things. Not merely stay the same.

    If all you're doing is updating copy on existing pages, it should''t have much negative affect at all. Not sure of the percentage, but as long as you're not changing MOST of the copy to completely different copy, you should be fine.

    Quote Originally Posted by PolarBearBob View Post
    Mr. Badger

    With all due respect, a 3:46 minute video, I'm in an industry of mechanical marvels and machines as are you. People, especially newer brands of people simply don't have the attention span for something that long. I'd get your product video down to 30-40 seconds and have it play as soon as the home page comes up.

    I agree that is too long for a video that's supposed to get to the point. I disagree with auto play. People hate that and back out of sites that have sound coming from them and some browsers are now blocking auto play videos altogether.

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    Member Array PolarBearBob's Avatar
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    Mr. Badger

    With all due respect, a 3:46 minute video, I'm in an industry of mechanical marvels and machines as are you. People, especially newer brands of people simply don't have the attention span for something that long. I'd get your product video down to 30-40 seconds and have it play as soon as the home page comes up. The static shots of the internals can be added to text regarding the quality of it's construction. As a potential customer I'd want to see it starting, loading the straw, shooting the straw and the distance it can deliver it. In your text are things like motor spec's, fuel capacity, run time, maintenance required, parts availability, dry weight etc...

    I want to see and hear that machine working immediately, loop your video clip so your customer doesn't have to button anything until they are ready to buy it. I'd go a step further and post your base price, people want to know what something costs and they want to know it now! That's my two cents worth, from an old photo/video guy. FYI, a video shot with a High Def camera rather than a cell phone is a far more appealing image (use a tripod). Also an under-bed of audio "Calling to Action" message while the video is playing wouldn't be a bad idea either.

    For what it's worth.
    PolarBearBob

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