Depends how you're using it. I don't think people every wanted to be marketed to in any medium, but at the same time they still will respond to marketing if they're engaged with the medium or the marketing.
I'd rather watch programming than commercials, but there are plenty of commercials that still attract my attention and I enjoy watching. I think most of us could say the same.
With Twitter I don't think the idea is to broadcast your marketing message, though some are successful with that. I think it's a more a channel for communication that ultimately improves your marketing.


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