http://www.small-business-forum.net/ Copy is an essential part of all marketing. Learn how to write well en Mon, 06 Sep 2010 20:05:43 GMT vBulletin 60 http://www.small-business-forum.net/images/misc/rss.png http://www.small-business-forum.net/ http://www.small-business-forum.net/copywriting/3361-headlines.html Sun, 15 Aug 2010 21:19:52 GMT I have a direct mail postcard I'm doing a few slight revisions to for a client of mine whose business is fitness.

The design is very sparse, the copy is simply bullet points and the card has done really well for them. There are currently 3 versions - the only difference is the "headline" and the headline they use depends on the class they are pushing/demographic they are reaching for.

What do you think of these:
1) It's torture, but it works
2) More than just looking better in your underwear
3) Fitness as a lifestyle, not just an activity

And...
How do you come up with headlines? How vital is the headline to the copy? ]]> Copywriting Blessed http://www.small-business-forum.net/copywriting/3361-headlines.html http://www.small-business-forum.net/copywriting/3336-request-copywriting-services.html Wed, 11 Aug 2010 11:17:56 GMT Is there a section of the forum to request paid services? For example, copywriting services? Thanks! Is there a section of the forum to request paid services? For example, copywriting services?

Thanks! ]]> Copywriting Chimpie http://www.small-business-forum.net/copywriting/3336-request-copywriting-services.html