Page 1 of 2 12 LastLast
Results 1 to 10 of 17

Thread: Need input about current website design

  1. #1
    Member Array
    Join Date
    Oct 2015
    Location
    Arcadia, Florida
    Posts
    5
    Likes (Given)
    0
    Likes (Received)
    0

    Default Need input about current website design

    I need some input on my website, lbrsoaps.com. Talking with a SCORE mentor, she says what she "would like to see is my product and the ordering done on the first page not the last page." She feels this is why I am not getting sales. With checking on several other websites with similar products, none have their ordering on the first page. They are set up similar to mine except with a couple specials on homepage to order.

    Any suggestions would be helpful.

    I have been working with SEO on site also, but my knowledge is somewhat limited. I have added keywords and phrases for all of products, and most of meta descriptions, but not getting much traffic to site.

  2. #2
    Member Needs New Keyboard Array
    Join Date
    Mar 2015
    Location
    Beaver Falls, PA
    Posts
    766
    Likes (Given)
    17
    Likes (Received)
    93

    Default

    Some of the others on this site are far more expert than I am but first off, and no offense meant. I would not buy the soap from visiting your website.

    First off and more importantly. It is to fact based and not enough benefit based. You list ingredients but no information about the benefits of why I would want the soap. Back when I first started in sales at the age of 19 I read a lot of books about selling trying to learn what I could to do my job effectively. This would have been before many on this forum were even a twinkle in their mothers eye. One of the books I read had a main theme of sell the sizzle not the steak. The subject in the book had been running radio adds talking about using the best quality meats. The writer suggested having the sound of a steak sizzling in the background and asking the radio audience imagine the wonderful taste of the steak and talking more about taste, and sizzle and less about facts. After changing the advertising format of course the restaurant was swamped with customers. You need to find the sizzle in your soap. My point is your website did not give me a reason to want to buy the soap. If I had come there looking for the soap I might buy but my question of why I would want the soap wasn't answered.

    Graphically I think it could use a little work as well. A full sized banner with more appeal could improve it as well as adding a few photos to the home page.

    I would also suggest adding a home button. The soap button is where the home button would normally be and I had to look a few times to find the soap. I don't think having the ordering on the first page would make a difference.
    Ray Badger, Turbo Technologies, Inc.
    www.TurboTurf.com www.IceControlSprayers.com

  3. #3
    Member Array
    Join Date
    Oct 2015
    Location
    Arcadia, Florida
    Posts
    5
    Likes (Given)
    0
    Likes (Received)
    0

    Default

    Thank you for responding to my long winded question. I am not offended, but appreciative of any credible help. I am trying very hard to learn and having a very hard time finding answers. I have a question for you. When you looked at the list of ingredients on the homepage did you notice the note about more information about ingredients. I do have the benefits there. The Ingredients tab is at the very bottom of page. And judging from your statement, do you suggest I put that information on homepage instead of the Ingredients tab.

    I am not sure that the banner can be any bigger. My son designed the website, and I think I already asked him about that. But pretty sure we can add more pictures to home page.

    I will suggest to him about the home button.

    Thank you.

  4. #4
    Member Needs New Keyboard Array tallen's Avatar
    Join Date
    Dec 2012
    Location
    New Hampshire & Maine
    Posts
    513
    Likes (Given)
    30
    Likes (Received)
    100

    Default

    I agree that the fundamental question you need to answer on your page is WHY somebody should buy your soap -- what are the benefits the user would experience using your soap over something else?

    Knowing how your soap is made and what it is made from are not, by themselves, important. What you need to explain is WHY making your soap the way you do makes your soap better (from the perspective of the consumer who is going to use your soap), WHY using the ingredients you use makes your soap better (again, from the perspective of the consumer who is going to use your soap).

    Will the person using your soap be cleaner as a result? Will they be healthier? Will they smell better? Will they have more fun using your soap? Will they feel better about themselves having used your soap? Yes, there is certain cachet (or "snobbish appeal") to artisanal products hand-made from all-natural locally-sourced ingredients, by friendly local people who really care about what they are doing -- you want to play that up.

    Taken to an extreme (ok, this is satire, but maybe it drives home the point): Maker Series: Artisanal Firewood - This Is That - YouTube

  5. #5
    Member Needs New Keyboard Array
    Join Date
    Mar 2015
    Location
    Beaver Falls, PA
    Posts
    766
    Likes (Given)
    17
    Likes (Received)
    93

    Default

    Once again I don't mean to be negative but sparing your feelings won't help make your website better.

    Here is your list of ingredients.

    Additives
    Coffee Grounds Added to soap to absorb odors from the skin. It is also a good exfoliator.

    Cornmeal An additive to soap that has mildly abrasive qualities, which help to unclog skin pores.

    Honey Adds a protective film that helps skin maintain moisture. It is a soothing moisturizer.

    Oatmeal This additive to soap is used to soothe sensitive or irritated skin.

    Pumice An additive to soap made from ground volcanic rock, used as an abrasive.


    You are listing coffee grounds first which turns me off. You list pumice which makes me think it is not something someone with delicate skin would like. Oatmeal doesn't do much for me either. Cornmeal also leaves me cold.

    Some of the comments you have under the benefit of goats milk really should be on the home page.

    Just a quick note on the SEO. It needs a lot of work.

    Your title is "Laid Back Ranch" That isn't telling people you are selling soap.

    Your description is "Soap company based out of Arcadia, FL." Better but not all that good.

    Keywords are not used much any more if at all but your keywords are "shopping cart, software, ecommerce software, online store" Where is anything about soap?

    You have a good start but it could be improved a lot which would help your sales quite a bit. I may post more later
    Ray Badger, Turbo Technologies, Inc.
    www.TurboTurf.com www.IceControlSprayers.com

  6. #6
    Member Needs New Keyboard Array
    Join Date
    Dec 2014
    Location
    Pennsylvania
    Posts
    139
    Likes (Given)
    3
    Likes (Received)
    31

    Default

    I too am no expert on web design but I know what I like and I am a consumer of items like soap. That being said I am not a fan of your site. It looks very generic in nature.
    As mentioned your name alone doesn't say you make soap. Is soap a byproduct of having a goat ranch or is soap the main source of business for the Laid Back Ranch? That makes a big difference.
    If you are buying, selling, and breeding goats and happen to sell milk, soap, etc. Then gear your site toward that and the soaps are just a feature. If soaps and accessories are your "bread and butter" then I would find a way, tag line for example, to make it clear you are selling soaps and just happen to have a goat ranch.
    Picture quality too, I think, is important. I would find a friend or hire someone to create high quality photos of your ranch and your products. Aesthetics is important when launching any web site but especially if you are selling a product.

  7. #7
    Member Array
    Join Date
    Oct 2015
    Location
    Arcadia, Florida
    Posts
    5
    Likes (Given)
    0
    Likes (Received)
    0

    Default

    Thanks for all the input. I have changed the homepage this afternoon. Still working on the other suggestions, which are all appreciated.

    CCAdamson - We are a small goat farm, from which 1/3 of our business comes from goat sales.

  8. #8
    Member Needs New Keyboard Array
    Join Date
    Mar 2015
    Location
    Beaver Falls, PA
    Posts
    766
    Likes (Given)
    17
    Likes (Received)
    93

    Default

    Much better. Going to hit the hay now and will look closer in the morning but the changes are great.
    Ray Badger, Turbo Technologies, Inc.
    www.TurboTurf.com www.IceControlSprayers.com

  9. #9
    Member Array
    Join Date
    Oct 2015
    Location
    Arcadia, Florida
    Posts
    5
    Likes (Given)
    0
    Likes (Received)
    0

    Default

    Thanks turboguy. Made more changes to brighten it up a bit. Hopefully by end of weekend I will have the banner wording updated, and be able to get some pictures on.

  10. #10
    Member Array
    Join Date
    Oct 2015
    Posts
    12
    Likes (Given)
    0
    Likes (Received)
    0

    Default

    Not sure if I'm late to the party, but it's a good thing to see that you are able to take constructive criticism. Everyone here wants to help.

    I would dump whomever is help you with SEO unless you are getting it for free. Unless they guarantee their results with what you pay, they are not worth a damn thing. There is no way that they can get you on a first page of a search. If you are convinced about SEO buy a book and it will give you more than those proposing to get you results.

    As for your webpage, you're thinking to small and it shows. No need for your personal details and a picture of your goat. It does not emit confidence in your product of something of quality. I know it sucks because it could be the best soap in the world but no one will ever know it.

    In this day and age, anyone can look large a professional. Everyone is drawn to it. It displays confidence. Check out LUSH soap LUSH it's simply a graphic and the products on the front page, easy for you to emulate. LUSH is huge and sell tremendous online. You can easily portray yourself just like them. Take the advice of placing your products on the front page and save the ingredients for the product details.

    I highly agree with highly promoting the "benefits" in every way you can, possibly in between areas of your products.

    It's SOOOO difficult to get someone to get anyone to go to their website. but once they're there, you've got to wow them so they stop from going elsewhere or give them something to remember to come back.

    If you are called Laid Back Ranch, give me a beautiful picture of a ranch that I want to go to. Associate that feeling I get of wanting to be there with your soap. Make me think that your soap will make me feel like I'm there. It's a simple image you can find anywhere online or take yourself.

    http://www.stonebarnranch.com/StoneBarnRanch_sunset.jpg

    Make the imagery keep visitors there and find out more about your product. All the large retailers do this, which used to cost a fortune to do, but no a days it only a few bucks if not free.

    No one has to know if you are one person to a thousand strong entity. you just need to get your quality product in their hands.

    Sorry, wife is calling expecting me for dinner. Hit me back if I've said anything you like or want to expand on.

    Good Luck !!!!!!

    <Please set up a signature through Settings>

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •