10 Tips for Writing Better Web Content

[KristineS]

I found this blog post on one of the blogs I read. I think it contains some good tips.

I agree with most of this, although I'm not sure that's it practical for every company to "be the authority".

What do the rest of you think? Is this article on the money or off base?

[vangogh]

It's a good post. Maybe instead of "be the authority" it should be "be an authority" or "be one of the authorities" I think every one should work to be an authority on their topic. There's a lot of competition and a lot of blogs competing for your attention. You need to give readers a reason to trust you.

I think the idea with being the authority is that someone in your industry will be seen as the authority or one of the authorities. With some much competition for attention people can only absorb so much information. Why should they read you instead of one of the authorities?

I think the article is on the money.

[CADesign]

Hey Kristine,

Not only do these tips make good sense, they'll come in handy as I work on my new website.

Thanks for the link!

Dave

[KristineS]

Glad it helped Dave.

[mr.ro]

This is a great find seeing as how im going to have to be doing more writing in the future.

[Watchdog]

That's some really good stuff. I struggle to get anything written and maybe I try to put to much into it?

Thanks

[KristineS]

I think a lot of people have that problem Watchdog. I've written four different sites for our companies now and my biggest problem is that I accumulate too much information during the research process. Once I sit down to start writing I have to cut a lot of stuff out of the site would be gigantic and go on for pages and pages.

I guess what you have to remember is that someone coming to your site for the first time needs to know why they want your product and why they want to do business with you. That's the important stuff.

[vangogh]

Don't forget to take all that information you collect and see how you can build another post around it. Even if it's just approaching the same topic from a different angle. You already did the work on the research. Might as well make use of that time and effort.

[KristineS]

That definitely does apply where we have a blog for the site. Some of our previous sites didn't have blogs so if the information didn't go on the site proper it usually went into a whitepaper or something like that. I do hate wasting time, so I do try to use everything. You just have to be able to find the balance between informing your visitors and overwhelming them.

[derekanders]

Thanks for the great find. I am def. Bookmarking it for reference!