10 Tips for Writing Better Web Content - Small-Business-Forum.net

KristineS · 08-25-2008, 11:07 PM

I found this blog post on one of the blogs I read. I think it contains some good tips.

I agree with most of this, although I'm not sure that's it practical for every company to "be the authority".

What do the rest of you think? Is this article on the money or off base?

vangogh · 08-26-2008, 12:10 AM

It's a good post. Maybe instead of "be the authority" it should be "be an authority" or "be one of the authorities" I think every one should work to be an authority on their topic. There's a lot of competition and a lot of blogs competing for your attention. You need to give readers a reason to trust you.

I think the idea with being the authority is that someone in your industry will be seen as the authority or one of the authorities. With some much competition for attention people can only absorb so much information. Why should they read you instead of one of the authorities?

I think the article is on the money.

CADesign · 09-08-2008, 11:17 AM

Hey Kristine,

Not only do these tips make good sense, they'll come in handy as I work on my new website.

Thanks for the link!

Dave

KristineS · 09-08-2008, 02:12 PM

Glad it helped Dave.

mr.ro · 11-06-2008, 06:41 AM

This is a great find seeing as how im going to have to be doing more writing in the future.

Watchdog · 11-15-2008, 11:01 PM

That's some really good stuff. I struggle to get anything written and maybe I try to put to much into it?

Thanks

KristineS · 11-17-2008, 04:26 PM

I think a lot of people have that problem Watchdog. I've written four different sites for our companies now and my biggest problem is that I accumulate too much information during the research process. Once I sit down to start writing I have to cut a lot of stuff out of the site would be gigantic and go on for pages and pages.

I guess what you have to remember is that someone coming to your site for the first time needs to know why they want your product and why they want to do business with you. That's the important stuff.

vangogh · 11-17-2008, 05:03 PM

Don't forget to take all that information you collect and see how you can build another post around it. Even if it's just approaching the same topic from a different angle. You already did the work on the research. Might as well make use of that time and effort.

KristineS · 11-17-2008, 08:14 PM

That definitely does apply where we have a blog for the site. Some of our previous sites didn't have blogs so if the information didn't go on the site proper it usually went into a whitepaper or something like that. I do hate wasting time, so I do try to use everything. You just have to be able to find the balance between informing your visitors and overwhelming them.

derekanders · 11-24-2008, 06:27 PM

Thanks for the great find. I am def. Bookmarking it for reference!

08-25-2008, 11:07 PM	#1 (permalink)
KristineS Queen of the Forum Join Date: Aug 2008 Location: Traverse City, MI Posts: 2,378 Reputation: 34	10 Tips for Writing Better Web Content I found this blog post on one of the blogs I read. I think it contains some good tips. I agree with most of this, although I'm not sure that's it practical for every company to "be the authority". What do the rest of you think? Is this article on the money or off base? __________________ Settling for More\| When I'm Thin\|The Tenderfoot Diaries\| Outdoor Bloggers Summit Blog\|

08-26-2008, 12:10 AM	#2 (permalink)
vangogh Post Impressionist Join Date: Aug 2008 Location: Boulder, Colorado Posts: 6,445 Reputation: 59	It's a good post. Maybe instead of "be the authority" it should be "be an authority" or "be one of the authorities" I think every one should work to be an authority on their topic. There's a lot of competition and a lot of blogs competing for your attention. You need to give readers a reason to trust you. I think the idea with being the authority is that someone in your industry will be seen as the authority or one of the authorities. With some much competition for attention people can only absorb so much information. Why should they read you instead of one of the authorities? I think the article is on the money. __________________ l Search Engine Friendly Web Design \| Van SEO Design l Tips On Marketing, SEO, Design, and Development \| TheVanBlog l Custom WordPress Themes

09-08-2008, 11:17 AM	#3 (permalink)
CADesign Member Wearing Out Keyboard Join Date: Sep 2008 Location: Columbia River Gorge - Washington State Posts: 54 Reputation: 10	Hey Kristine, Not only do these tips make good sense, they'll come in handy as I work on my new website. Thanks for the link! Dave __________________ Cascade Advanced Design Drafting - Design - Consulting

09-08-2008, 02:12 PM	#4 (permalink)
KristineS Queen of the Forum Join Date: Aug 2008 Location: Traverse City, MI Posts: 2,378 Reputation: 34	Glad it helped Dave. __________________ Settling for More\| When I'm Thin\|The Tenderfoot Diaries\| Outdoor Bloggers Summit Blog\|

11-06-2008, 06:41 AM	#5 (permalink)
mr.ro Member Wearing Out Keyboard Join Date: Sep 2008 Location: san antonio tx Posts: 50 Reputation: 10	This is a great find seeing as how im going to have to be doing more writing in the future. __________________ RM84 Studios

11-15-2008, 11:01 PM	#6 (permalink)
Watchdog Member Wearing Out Keyboard Join Date: Nov 2008 Location: Wisconsin Posts: 69 Reputation: 10	That's some really good stuff. I struggle to get anything written and maybe I try to put to much into it? Thanks __________________ MyShopPass.com or www.ShopPass.com

11-17-2008, 04:26 PM	#7 (permalink)
KristineS Queen of the Forum Join Date: Aug 2008 Location: Traverse City, MI Posts: 2,378 Reputation: 34	I think a lot of people have that problem Watchdog. I've written four different sites for our companies now and my biggest problem is that I accumulate too much information during the research process. Once I sit down to start writing I have to cut a lot of stuff out of the site would be gigantic and go on for pages and pages. I guess what you have to remember is that someone coming to your site for the first time needs to know why they want your product and why they want to do business with you. That's the important stuff. __________________ Settling for More\| When I'm Thin\|The Tenderfoot Diaries\| Outdoor Bloggers Summit Blog\|

11-17-2008, 05:03 PM	#8 (permalink)
vangogh Post Impressionist Join Date: Aug 2008 Location: Boulder, Colorado Posts: 6,445 Reputation: 59	Don't forget to take all that information you collect and see how you can build another post around it. Even if it's just approaching the same topic from a different angle. You already did the work on the research. Might as well make use of that time and effort. __________________ l Search Engine Friendly Web Design \| Van SEO Design l Tips On Marketing, SEO, Design, and Development \| TheVanBlog l Custom WordPress Themes

11-17-2008, 08:14 PM	#9 (permalink)
KristineS Queen of the Forum Join Date: Aug 2008 Location: Traverse City, MI Posts: 2,378 Reputation: 34	That definitely does apply where we have a blog for the site. Some of our previous sites didn't have blogs so if the information didn't go on the site proper it usually went into a whitepaper or something like that. I do hate wasting time, so I do try to use everything. You just have to be able to find the balance between informing your visitors and overwhelming them. __________________ Settling for More\| When I'm Thin\|The Tenderfoot Diaries\| Outdoor Bloggers Summit Blog\|

11-24-2008, 06:27 PM	#10 (permalink)
derekanders Member Join Date: Nov 2008 Location: Atlanta Posts: 13 Reputation: 10	Thanks for the great find. I am def. Bookmarking it for reference! __________________ derekanders.com \| eJobTree \| Small Web Biz \| Articles 4 All