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| Copywriting Copy is an essential part of all marketing. Learn how to write well |
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#31 (permalink) | |
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Queen of the Forum
Join Date: Aug 2008
Location: Traverse City, MI
Posts: 2,378
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Quote:
I've also found, after writing a few sites, that you get a feel for how the site should be structured and how the copy should lead you from one place to another. You start to understand how things should flow.
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#32 (permalink) | |
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Queen of the Forum
Join Date: Aug 2008
Location: Traverse City, MI
Posts: 2,378
Reputation: 34
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Quote:
By the way, I'll take a chocolate donut with chocolate sprinkles. I'm in a chocolate mood today.
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#33 (permalink) | |
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Post Impressionist
Join Date: Aug 2008
Location: Boulder, Colorado
Posts: 6,450
Reputation: 59
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Quote:
I'd also recommend hiring a copywriter if you're having trouble with the copy on your site. Good writing is so fundamental to marketing and web copy is marketing. Hiring a professional is worth the cost.
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#34 (permalink) | |
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Member Needs New Keyboard
Join Date: Aug 2008
Location: North Louisiana, USA
Posts: 493
Reputation: 21
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The psychology of the customer, how to recognize it and how ethically manage it is one of my interests. Closely related to that are the "psychomotor aspects of visual perception." In other words, when you look at a computer screen or the printed page, what do your eyes do and why? Perception is an intensely psychologically based process. Paul
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#35 (permalink) |
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Member Needs New Keyboard
Join Date: Aug 2008
Location: North Louisiana, USA
Posts: 493
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What's the trouble? Poor conversion? "Tire-kicking" but no response?
Care to be more specific? Do you want a critique of your whole site? Paul
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#36 (permalink) | |
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Member Needs New Keyboard
Join Date: Oct 2008
Location: Williamsport, PA
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Jagella |
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#37 (permalink) |
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Post Impressionist
Join Date: Aug 2008
Location: Boulder, Colorado
Posts: 6,450
Reputation: 59
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A conversion is someone taking the action you want them to take.
Say you have a page and the goal of that page is to get someone to email you. Every time someone emails you it's a conversion. Usually with conversions people talk about conversion rate. So if 100 people visit your page and one person emails your conversion rate for that page is 1% A conversion can be anything. A phone call, an email, a purchase, a click on a link. It's basically whatever you define as the action you want someone to take. In order to really measure conversion rates you need enough traffic to make things statistically significant. If one person visits a page you can't say anything about conversion rates, because the sample size (1 visitor) is too small.
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#38 (permalink) | |
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Member Needs New Keyboard
Join Date: Aug 2008
Location: North Louisiana, USA
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Of the visitors to your page, what percentage take the action you want?
Then your conversion rate is likely close to 0%. That's fine. It doesn't matter where you've been; where you're headed is what counts. Quote:
Decide on the single action you want the visitors to your site to take. Then, optimize your landing page for that result. Be sure to offer free information that they have "gotta have" ... Of course, you want to capture their contact information in exchange. Some other thoughts-- What are the "10<or any number> Most Common Mistakes People Make When Purchasing Graphic Design<or whatever you're offering> And How To Avoid Them"? This is a very useful title for an article, booklet, or handout. Guess what? You are the way your customers can avoid each mistake. That's a useful thing to give away. Call it a White Paper. Paul
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#40 (permalink) |
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Post Impressionist
Join Date: Aug 2008
Location: Boulder, Colorado
Posts: 6,450
Reputation: 59
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Sorry, my bad. See what I get for posting before I've had my morning coffee.
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