Actually I agree with you about the whole saying "we're the best" thing. It's a meaningless statement since you can't ever tell me your the best. I think that's part of Seth's point. That the original copy, while at first glance, sounds ok, it's really just saying "we're the best" I think that's why he stripped it down to show that was the central message.
I do think the final with the free taste test is good. Will it work on everyone? Probably not, but it will likely get some people to try a coffee taster and some of those people may then go in for a full cup of coffee.
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