The biggest issue with market research that i have found is that if you want quality up to date information which will really help you to see what the true market is like it costs money. This is money that you do not always have, while for less money or no money you may be able to get some market information generally you are more then likely to find it is out of date and may not be overly relevant to current market conditions.
The way restaurants come and go in some area's i don't think always comes from what people really want to do but can also come from the leasing companies. For example i am sitting in a cafe now, next to an empty store, which in the last 6 or 7 years has been probably just as many different cafe's or restaurants. But this has for the major part been due to the shopping center management pushing to have this type of business in that location, despite the fact that type of business keeps failing their, the center does not care as long as they are getting a lease payment for that space.
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