I agree that the downfalls should be made more easy to find to the potential franchisees, however at the same time, i think that the lack of seeing it for themselves before hand comes from the common nature of people to want to make an easy dollar.
While it may not really be an easy way to make money by owning a franchise, it is in many ways i would assume to some extent easier then opening your store in the same market, with no experience. But this then all comes back to the one key point, if you are going into a business, you need to know something about that business, you cannot just walk into a business with no experience be it a franchise or your own business and exect success just because the franchise system provides you with a fully worked out plan does not really change this.
Owning a franchise i do not think guarantees success however it should improve your odds to a certain degree, depending on the type of business. If you went to a major shopping center and wanted to open a coffee shop, and call it "Joe's coffee to go" you would probably even have a hard time getting a lease in the center, let alone have people rushing to get to your store, where as if you had a franchise like "Starbucks", the first point is the lease would probably be already arranged by the franchiser, plus it is a known business and people would already know what to expect, and i think the success would be quite a lot easier, although should not be guaranteed.
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