That is a great video vangogh.
As for Seth's copy, I don't like his end result at all. I have to agree with David, I don't like Starbucks, so it is of no consequence to me if it is better. In fact "nothing like Starbucks" would work better for me.
I wouldn't want to pigeonhole the target market to only those who like Starbucks nor would I choose to validate my competition by using them as some sort of benchmark.
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