The comparison to Starbucks might not have been the best idea, though it might be perfect for those people who go to Starbucks, but don't particularly love the coffee. I like Dunkin Donuts coffee better myself. In fact I've never had a good cup of coffee at Starbucks. But you have to consider the market this coffee shop is going after. They aren't going to take people away from their favorite local coffee shop or the chain they think has the best coffee, but I'd guess there are many people who go to Starbucks just for the name and could be persuaded to try something better.
|