I agree that the original copy has problems, but I think that once Godin got to "The best coffee you've ever tasted" his copy starting going downhill. I happen to think there are a LOT of coffees better than Starbucks. I think McDonald's and Dunkin Donuts both have better coffee. It's all a matter of taste, but someone comparing themselves to Starbucks makes me think of Starbucks coffee, which I don't care for. That creates a negative association in my mind and would make it much less likely for me to even try the coffee.
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