[KristineS]

One of the recommendations I often read about starting a business involves doing market research. Despite this fact, I've talked to a lot of successful business owners who didn't do any research. They just found a product or service they wanted to offer and went for it. I also know of some companies that didn't do their research and bombed spectacularly.

I'm just wondering how many of you that own businesses did market research before you opened your doors. If you did do market research did that market turn out to be like your research said it would be?