When I see one really negative review I sometimes assume it's just one person complaining. With one positive review I think it's possibly someone with a connection to the product. I always look for the consistencies across reviews as what's likely closer to the truth.
Your experience with the stroller is one I think common for most of us. When we're buying online we don't have the product in front of us and we don't always know if we can trust it or the company selling it to is. Reviews can go a long way toward establishing or breaking that trust.
I know there are companies afraid to allow customer reviews for fear of what their customers say. They might not want people knowing some small thing where the product is lacking. The thing is the reviews and conversations about your product and services are going to take place whether you want them to or not. Why not have them on your site where it's at least easier to respond and where it's easier to learn.
If 10 people all complain that the on/off button on your product is in an awkward location it's good to know that so you can respond and redesign things for the next version to improve and have a better product.
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