[Blessed]

I'm a member of a couple communities who coordinate product reviews on Mommy Blogs with companies looking for reviews... I believe it is becoming big business and I know that everything you hear or read about a product, a company, a person does influence your opinion - even if you think it doesn't!

I think your analogy of 1 bad review or 1 good review not really making a difference but 10 people complaining does. I also know that when I'm looking for something new I look at the product reviews and I agree that I look at them as a whole - for example before I bought my stroller I did a lot of research and had a chance to buy one very similar, slightly used for about half the price of a new one but the reviews of that particular stroller were horrible so I didn't buy it. The stroller might have been fine but it had bad reviews and I had no personal experience with it or with a similar product, on the other hand the stroller I bought did have a few negative reviews but the reviews were positive overall so I bought it, have no complaints and wrote my own personal review on my blog.