What other people say about you and your business usually carries more weight than what you say about yourself. It should be no surprise then that online reviews of your business can go a long way toward convincing people to hire you or buy your products.
A recent study found that
online reviews are second only to word of mouth in purchasing decisions
You can
download the full PDF whitepaper from Rubicon Consulting.
What are you doing to encourage your clients and customers to post positive reviews about your business? Do you allow for product reviews on your site?