I suppose I am branding myself since I'm the public face of the company. Ultimately, the goal is to grow the business and increase sales. If I thought an actor or somebody else could do a better job at it I'd gladly step aside as the face of Aaron Hats.
Speaking of branding...what about those used car lot guys who have the stupidest tv commercials? Wearing women's clothes, a superhero's cape or some other ridiculous getup. What kind of brand are they building?
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