Some interesting point of view here. There was really one primary reason that i would like to take the path of personally branding myself for my service. It really for the most part came down to i can better perceive operating as a me/I business when operating as myself, as opposed to a us/we business when i have a business name.
In reality, i think that this is entirely to do with changing my own perception. But i think that the points you made Vangogh, in your first post are quite valid, that it can be worth branding as an individual as well as a business. Which i think will really be the way that i would like to go. Primarily for the ability to in the future sell the business if i find it possible. Where as if i convert entirely to promoting myself as the brand it will be much more difficult to sell.
I suppose to some extent i have started branding myself with my blog, however this only goes half way as i have not so far connected blog and business. Plus really have not personalized the blog, it is got my name but that is almost as far as the connection to me goes. Absolutely something that i need to put some work into i think.
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