Interesting perspective Rob, but I think some of it is semantics. I don't think brand and reputation are different things. Your reputation is part of your brand and your brand is absolutely affected by your reputation.
I agree your reputation is important, but I don't see it as an either/or kind of thing. Your personal brand is the sum of associations people think and feel about you. Part of that will come from the message you send out and part will come from your reputation. If what you do is different than what you say then your reputation suffers, which affects your brand.
Maybe that's what you're saying and I'm misinterpreting a bit (It's been known to happen). I just want to make clear that brand and reputation aren't different things. They're very much connected and work together.
And welcome to the forum. Nice discussion as your first post. I look forward to more.
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