It's not so much about your personal brand. This is what most people get wrong. It's about your personal reputation. Here's the difference. Your brand is the messages and cues you give out. It's your blogs, webite, business card, car, the way you walk, talk and dress. Your reputation is what people think, do, feel and say when they come into contact with those messages.
My work helps people be the number one choice for what they do, and personal brand is only part of the picture. You've got to consider what you want to be known for, and what you want people to say about you when they come across you or your name. In my Amazon bestseller
How to Build Your Reputation, I give 10 strategies to do this.
When you consider the endpoint - how you want to be percieved - that's when you can make the decision about whether to brand yourself or you as part of something bigger.
Rob.