[Ad-Vice_Man]

I'm with you Vangogh, I think there's definately a difference though between not necessarily knowing who the target market is and making the assumption that the target market is "Everyone".

I can't tell you how many business owners (small and midsized mind you) that when we started working together insisted that they were trying to reach EVERYONE. I contend that even in those VERY rare instances where literally every human on the planet could use and afford to buy your product or service. That intentionally limiting or "targeting" your message to the best opportunity, the most profitable or whatever segment. is going to be far more effective than the scatter and pray method.

Even in Erin's Case. She targeting the ad-agency clientelle. But discovered that her opportunity was with small/mid size businesses and the ADJUSTED her target.

There's an old adage... "When you try to be everything to everyone, you end up not being anything to anyone"