It's a good post. Maybe instead of "be the authority" it should be "be an authority" or "be one of the authorities" I think every one should work to be an authority on their topic. There's a lot of competition and a lot of blogs competing for your attention. You need to give readers a reason to trust you.
I think the idea with being the authority is that someone in your industry will be seen as the authority or one of the authorities. With some much competition for attention people can only absorb so much information. Why should they read you instead of one of the authorities?
I think the article is on the money.
|