Quote:
Originally Posted by Spider
Testimonials, genuine or made up, must, by definition, be contrived. And for me are thus meaningless.
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There is a section of the customer population that thinks as you do Frederick. I've read several marketing columns that argue against testimonials for precisely the reasons you give.
I'm guessing the best way would be to have a mix. Testimonials for those who like to see such things, and other information for those who testimonials won't influence.