Okay. I believe you. And all the others who swear by testimonials. But I have to admit that I don't read testimonials and they form no part of my decision making process. Of course, the testimonials are going to say nice things - you know that before you read them, because the business owner isn't going to display letters of complaint. Or, if he does offer one in order to appear "real," it will be a carefully chosen one.
Testimonials, genuine or made up, must, by definition, be contrived. And for me are thus meaningless.
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