I also think the best pitch (and the nicest surprise) is when you come across a positive review of your business, or testimonial, that wasn't solicited! You know, on a local business-review site, or a forum, etc...
When your potential new customers discover it from a source other than your own business website, it is a true gem... invaluable!
Long story, short: Offering exceptional customer service, exceeding client expectations, and conducting yourself in a honorable way is ALWAYS good practice. Plus it usually pays off in many unexpected ways!
:-) - Erin
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