[cbscreative]

Dan's point about the lawn service just reminded me of how the shakey flyer could have easily cost business. Saving on design and printing at the cost of getting business is never a bargain.

SteveB brought up an excellent point that many business owners don't often consider. If you want to cross promote, you will lose good opportunities. They may not (and probably won't) tell you the reason like Steve did, but will reject your offer just the same.

One thing I have noted as a major contributing factor to business failures is when the owners think like bargain hunting consumers rather than like business people. There is a reason most people are not in business for themselves, and why so many who try fail. To succeed, one must trash their consumer mentality, but yet understand what motivates people to buy.