Testimonials can be a great way to establish trust with potential customers and clients. Some people simply won't do business with you unless they know others have been happy doing business with you in the past.
What do you do if you can't get your customers and clients to write a testimonial for you?
A post at CopyBlogger,
How to Profit from Testimonials ...Even with no Testimonials has some ideas about how you can still gain the trust of testimonials without actually having any.
A few sample ideas from the post:
Show pictures of people using your product or service
Provide case histories of some of your best customers or clients
Display the number of customers or clients you serve
Show important or well-known people using your product or service
Cite mentions in the media
There are more tips in the post for establishing trust.
Do you use testimonials and have you found them to be an effective way to build trust with potential customers?