Absolutely...
I can't tell you how many business owners I've run into that spends hundreds, thousands, or hundreds of thousands of dollars on their media buy and run a HORRIFIC Looking/sounding add, because they've gotten the production for free or cheap.
Successfull Advertising = 1)Say the right thing 2) to the right people 3) enough times for them to take action.
Saying the right thing is the 1st and most important part. I'd argue that it's responsible for at least 50% of the effectiveness of the campaign. Wouldn't it make sense to invest at least 10-15% of your resources into making it the best it can possibly be? A great ad run less often can produce better results than a poor ad run very often... and creative/production is ultimately less expensive than the media.
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