I don't think there's anything wrong with it. It really isn't any different than trying to get your posts to rank. The main difference of course is that you're going to be paying for the traffic.
If I'm not mistaken I think people will sooner use the content network to advertise. They cost per click should be lower and since less people are going to click you'll pay less overall, while still getting in branding messages. Images ads probably work better for this.
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