I've thought of it, but haven't tried yet. I think there can be benefits like increasing your overall branding and even generating new subscribers.
If you're goal is to sell advertising on your blog then having a certain amount of subscribers will be necessary and will also allow you to charge more for ads. If done right you should be able to recoup your money in time. The issue though is how much it costs you to get how money visitors and will that lead to extra advertising income.
With branding the story is a little different since a direct return may not be as important to you. You may be willing to spend the money to gain attention and in so doing gain some subscribers and even links. Much harder to measure the return though.
|