One of the things that i think would make the issue of flexible design easier is a template engine like Wordpress. I mean the way that you can change the look of Wordpress so it is almost unrecognizable, is quite amazing.
Another key thing i imagine would work quite well is a plugin library like Wordpress where they can be installed directly to your website, without downloads or uploads. This could potentially make the actual install file much smaller, by having the ability to pick and choose languages, and which base features you really want to use.
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