We use Twitter for one of our companies and I use it for an organization I started as well.
When it comes to the company, success has been decent. I think people are a little wary of companies that have Twitter accounts since they think it might all be spam and "buy,buy, buy". I felt like I had to work a little harder to get people to talk back to me. Once they say I wanted to participate and had good stuff to say, interest and openness increased dramatically.
Twitter has been a huge success when it comes to the organization that I run. It is an organization for outdoor bloggers and we passed the 200 member mark a few weeks ago. Twitter has been a great way to get the word out and to make contact with other bloggers that I otherwise would not have known existed. Once I started a Twitter account for this organization, interest and the membership jumped dramatically.
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